Guest Post: How To Design Your Organisation’s Branded Uniform

Uniform is more than just the clothes worn by employees of an organisation. It is an extension of the brand, used to advertise it for free. A well-designed uniform can communicate an organisation’s quality of products, people, and service.

The Benefits Of Uniform

According to Adam Soreff, of UniFirst, one of the primary purposes of the uniform is the ability to project a professional image and effectively promote a company brand.

Some of the benefits of uniform include:

• Customers are more inclined to do business with employees wearing a uniform because they appear to be more competent in their field.
• The uniform helps the company to stand out and helps the customers to differentiate it among other organisations.
• The uniform acts as a form of advertising, as employees promote the company’s services and products whilst wearing it.
• The uniform performs not only an aesthetic but also Health and Safety function as it protects the workers, e.g. flame resistant clothing can protect against burns.
• Homogeneous attire fosters team spirit and improves the sense of belonging to one team. This, in its turn, boosts work productivity.
• The uniform helps to promote the company’s pride and converts employees into brand ambassadors out of the workplace.
• The uniform establishes equality between all co-workers, which helps remove the need to compete with colleagues over fashion trends.

How To Design Uniform

Designing uniform can be done in three steps, Research, Design, and Production.

Research

Before beginning design work, you may wish to consider a number of factors, and conduct research into:

• What type of the uniform do we need?
• Who will wear the uniform, and what work will they do in it?
• Where, and in what climate, will it be worn?
• Are there any legal requirements, such as Personal Protective Equipment (PPE), such as hard hats and hi vis.
• What design work will reflect our brand well?

Design

There are a number of factors you should consider when designing uniforms:

Cohesive Image:

You may want to distinguish uniforms for different departments of the company, this could be done by using different coloured garments, or with a different logo/artwork. Embroidery or printing may be used to decorate the uniform. You may also choose to combine both of them by putting one on the front and the other on the back.   

Colours:

Some researchers state that colour is registered by the brain before typography or before images, with statistics showing that colour can increase brand recognition by up to 80%. The colour of the garments should compliment the colours of the printed artwork or logo, pantone matching of fabric is possible, but only over large quantities.

Fabrics:

The first thing that should be considered when choosing fabric is comfort, as the clothes will be worn by your employees, so high-quality fabric will be a good investment. The choice of fabric will also depend on the jobs it will be used for, such as to protect the workers from bad weather conditions.

Production

The final stage is to choose a reputable company that is able to produce the clothing to meet your needs. A.M. Custom Clothing has a wealth of experience in producing uniforms for a large range of industries. With options such as ultra durable products, sustainable, organic and Fairtrade products, fashionably designed products, and products for those on a budget.

Guest Author BIO:

Amanda Thompson is an editor of http://inkprofy.com/ She is insanely passionate about beauty and health and explores the effects of positive thinking. Amanda loves helping, creating and learning and calls to enrich the others through motivation and implementation.

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