Every single piece of plastic ever produced still exists on earth... It’s a startling fact, that many of us became aware of following the Blue Planet 2 series. It’s now come to the attention of the public that plastic reduction is a must.
This has sparked action across industries and even in parliament with Theresa May stating, “We look back in horror at some of the damage done to our environment in the past and wonder how anyone could have thought that, for example, dumping toxic chemicals, untreated, into rivers was ever the right thing to do. In years to come, I think people will be shocked at how today we allow so much plastic to be produced needlessly.”
As she launches the Government’s environmental plan for the next 25-years, she has publically committed to the UK eliminating all “avoidable” plastic waste by 2042.
While reduction and switching over to alternatives is vital, we also need to find a use for all of the plastic we already have. We think part of the solution can be found in the clothing we wear.
Clothes are an everyday essential, both at work and in our personal lives. Whether it’s for staff uniform (in a shop, restaurant or university), t-shirts for a marketing campaign, or even fashion garments for retail, we need clothing. Yet the way clothes are manufactured and used is extremely wasteful and damaging to the environment.
Research by the Ellen MacArthur Foundation and supported by fashion designer Stella McCartney (A new textiles economy: Redesigning fashion’s future) shows that every second, the equivalent of one garbage truck of textiles is landfilled or burned. Furthermore, every year an estimated USD 500 billion value is lost, due to clothing that’s barely worn and rarely recycled. It’s predicted that by 2050, If nothing changes, the fashion industry will use up a quarter of the world’s carbon budget.
The damage continues in our homes, as washing garments releases half a million tonnes of plastic microfibres into the ocean every year. This is the equivalent to more than 50 billion plastic bottles.
These microfibres are almost impossible to clean up, resulting in these now being found in food chains for animals and humans alike. This is before we’ve even considered the human cost associated with ‘fast fashion’ often manufactured in sweat-shops.
At A.M. Custom Clothing, sustainability has always been at the forefront of our mission since our inception. Which is why we stock t-shirts, hoodies, sweatshirts and tote bags, made from recycled plastic bottles (100% RPET) and recycled waste organic cotton. All of these products can be custom branded with print or embroidery to your requirements.
These products are made in Fair Wear Foundation accredited factories, that are powered by renewables. Additionally, there is no waste water generated at all, as we operate a closed loop water plant, with all the effluent treated and recirculated; ensuring the highest environmental and ethical standards possible.
We know when it comes to sustainability, more often than not the focus is on retailers and fashion brands. However, we’re striving to fix the same problems by focusing on the millions of units produced every year for workwear, uniform, events, promotions, and of course retail.
If you’d like to join some of the biggest brands in the world, get in touch with us below.
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